Writing a business plan is an essential steps when starting or growing a business.
This step-by-step guide will show you how to create a business plan that can help you achieve your goals.
Executive Summary
The executive summary is a brief overview of your entire plan.
What to include in an executive summary:
- What your business is called and where it’s based
- Your mission and vision statement
- The products or services you offer
- Key projections for revenue and profit
Keep this section focused and interesting to grab attention.
Business Description
A clear business description helps readers know what market you serve.
What to include:
- Context about the field you’re entering
- Business goals and objectives
- Business model
- What sets you apart from competitors
This section should give a complete understanding of what your business is all about.
Understanding the Market You Will Serve
Market analysis helps you identify opportunities.
Critical points to cover:
- Current market conditions
- Who your ideal customers are
- Who you’re competing against
- Emerging trends
Thorough market research will make your business plan realistic.
Explain Who Will Run Your Business
Investors want to know who is running the business and how it's organized.
Key details to include:
- Type of business entity
- Management team overview
- Skills and expertise
- External experts
This part demonstrates that you have a qualified team to lead the business.
Describe What You Offer
Readers need to understand why people will buy from you.
Important points to include:
- Description of products or services
- How it solves a problem
- How much you will charge
- more info How you will create and deliver
This section should make it clear why your products or services are worth buying.
Marketing and Sales Strategy
Without customers, a business can't succeed, so this section is necessary.
Key points to address:
- Advertising and promotion methods
- How you will attract new customers
- Sales process
- Building loyalty and repeat business
A well-defined strategy shows how you’ll sustain your business over time.
Financial Plan and Projections
This is critical for banks who want to see how the company will perform financially.
What to include in your projections:
- Startup costs
- Sales forecasts
- Profit and loss forecast
- Liquidity and available funds
Having clear financial projections shows preparedness.
Wrapping Up Your Business Plan
By writing a detailed plan, you’re taking a big step toward turning your idea into reality.
Remember, a great business plan should clearly explain your vision.
Are you ready to start writing your business plan today?